There is also the need to get to our audience digitally, today is not only important to have an updated website but is important to have a social media presence and marketing strategy in place. Subject on the social media channels or even what mix of media channels you will use will depend on the objectives your company, and the audiences you are targeting. One thing is certain a digital strategy is a MUST in this post Covid times.
We can see how MPL is now taking this path and has successfully sponsored the OTO conferences, e-newsletters, and activated LinkedIn. These are great examples of adapting to the new trends. What is your online strategy? Are you offering your clients new options in these new trends?
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